The most critical stage in a startup’s life cycle is its launch. Without a marketing plan in place, it’s very possible that your idea will end up as a nightmare. A startup’s product launch strategy is the most critical aspect of its life cycle. It’s how you will market it…

The goal of a great company is to create a culture of civility and respect among its employees. Unfortunately, this can be very challenging when employees display disruptive and inappropriate behavior. This can lead to negative consequences for the organization and its people. In addition to being able to work…

Culture is the environment that people are exposed to all the time. It is a set of beliefs, values, and assumptions that people share with one another. This is influenced by their individual backgrounds and social and cultural context. However, the leadership and managerial decisions that a company makes can…

Women are now more likely than ever to own businesses in the U.S., and the number of female entrepreneurs has increased by 114 percent since the 1990s. They generate a huge profit of $1.8 trillion annually. Despite the progress that women have made in starting and running their own businesses…

People are the most fundamental asset to any organization. They are the source of an organization’s strength, ingenuity, and success. Women have a lot of roles to juggle, especially when balancing time as working professionals. They are always looking for ways to be better at these roles. For women in…

What is a brand? It’s more than just a logo. A brand establishes people’s emotional connection with products, services, or companies. A strong branding strategy can give companies an incredible competitive advantage in their industries. So what goes into crafting a meaningful and memorable brand? Leverage Data Some businesses create their brand…

To say a lot goes into entrepreneurship is an understatement. While a solid business idea may light the spark inside those wanting to be their own boss, sometimes the little things become overwhelming. It’s happened to just about every business owner. …

In recent years, there’s been a lot of discussion about how women’s careers are impacted by their gender. This is a meaningful conversation because it can help us create more inclusive workplaces for all genders and work styles. One of the most important things employers can do is make sure…

A Good Business Leader Is… — In the business world, there are many “bosses,” but being a good leader is much different than just being a “boss.” A good business leader guides their employees to success. They are motivated, inspiring and have a clear vision for the company they run. Here are some examples of what…